April 28, 2025
Chatbots like ChatGPT, Gemini, Microsoft Copilot and the recently released DeepSeek have transformed how we interact with technology, providing help with nearly every task imaginable—from drafting emails and generating content to creating your grocery list while staying within your budget.
However, as these AI-driven tools become part of our daily lives, concerns about data privacy and security are increasingly difficult to ignore. What exactly happens to the information you share with these bots, and what risks might you be unknowingly exposing yourself to?
These bots are always active, always listening, and always collecting data about you. Some do so more discreetly than others, but make no mistake—they are all doing it.
So, the real question is: How much of your data are they collecting, and where does it go?
How Chatbots Collect And Use Your Data
When you interact with AI chatbots, the data you provide does not simply disappear. Here is an overview of how these tools handle your information:
Data Collection: Chatbots process the text inputs you give to generate relevant responses. This data can include personal details, sensitive information, or proprietary business content.
Data Storage: Depending on the platform, your interactions may be stored temporarily or for long periods. For example:
- ChatGPT: OpenAI collects your prompts, device information, your location, and usage data. They may also share it with vendors and service providers to improve their services.
- Microsoft Copilot: Microsoft collects the same information as OpenAI but also gathers your browsing history and interactions with other apps. This data may be shared with vendors and used to personalize ads or train AI models.
- Google Gemini: Gemini logs your conversations to provide, improve, and develop Google products, services, and machine learning technologies. A human may review your chats to enhance user experience. Data can be retained for up to three years, even if you delete your activity. Google says it will not use this data for targeted ads, but privacy policies can change.
- DeepSeek: This service is more invasive. DeepSeek collects your prompts, chat history, location data, device information, and even your typing patterns. This data is used to train AI models, improve user experience, and create targeted ads, providing advertisers with insights into your behavior and preferences. All this data is stored on servers in the People's Republic of China.
- Data Usage: Collected data is often used to improve chatbot performance, train AI models, and enhance future interactions. However, this raises questions about user consent and potential misuse.
Potential Risks To Users
Using AI chatbots comes with risks. Here are some to be aware of:
Privacy Concerns: Sensitive information shared with chatbots may be accessible to developers or third parties, which can lead to data breaches or unauthorized use. For example, Microsoft's Copilot has faced criticism for potentially exposing confidential data due to excessive permissions. (Concentric)
Security Vulnerabilities: Chatbots integrated into larger platforms can be exploited by malicious actors. Research has shown that Microsoft's Copilot could be used to carry out malicious activities like spear-phishing and data exfiltration. (Wired)
Regulatory And Compliance Issues: Using chatbots that process data in ways that do not comply with regulations such as GDPR can result in legal consequences. Some companies have restricted tools like ChatGPT over concerns about data storage and compliance. (The Times)
Mitigating The Risks
To protect yourself when using AI chatbots:
- Be Cautious With Sensitive Information: Avoid sharing confidential or personally identifiable information unless you are confident about how it is handled.
- Review Privacy Policies: Understand each chatbot's data-handling practices. Some platforms, like ChatGPT, offer settings to opt out of data retention or sharing.
- Utilize Privacy Controls: Platforms such as Microsoft Purview provide tools to manage and reduce risks related to AI usage, enabling organizations to implement protection and governance controls. (Microsoft Learn)
- Stay Informed: Keep up to date with changes to privacy policies and data-handling practices of the AI tools you use.
The Bottom Line
While AI chatbots offer significant benefits in
efficiency and productivity, it's crucial to remain vigilant about the data you
share and understand how it's used. By taking proactive steps to protect your
information, you can enjoy the advantages of these tools while minimizing
potential risks.
Want to ensure your business stays secure in an evolving digital landscape? Start with a FREE 15-Minute Discovery Call to identify vulnerabilities and safeguard your data against cyberthreats.
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